Core research methodologies
Explore both qualitative and quantitative approaches and their applications in real-world decision-making.
Certificate in Market Research
Elevate your market research expertise to drive strategic impact. A Swiss-based program incorporating The Market Research Society Certificate in Market Research.
Overview
A Swiss program with a global qualification.
Gain a competitive edge with a Certificate in Market Research from Helvetic Business School. Crafted for professionals, this Swiss-based program — incorporating The Market Research Society (MRS) Certificate in Market Research — enhances your understanding of consumer behaviour, industry trends and data-driven decision-making.
This certification combines the rigour of Swiss standards with the opportunity to achieve a globally recognised qualification from MRS, ensuring an unmatched level of expertise.
MRS is the UK professional body for research, insight and analytics. We recognise 5’000 individual members and over 500 accredited Company Partners in over 50 countries who are committed to delivering outstanding insight. As the regulator, MRS promotes the highest professional standards throughout the sector via the MRS Code of Conduct. MRS supports the sector with specialist training and qualifications, professional membership, company accreditation, cutting-edge conferences, glittering awards and advice on best practice.
What you’ll learn
A practical, comprehensive approach
This program offers a comprehensive approach to market research that is practical and adaptable to all experience levels.
Advanced tools and techniques
Gain hands-on experience with the latest tools used in professional market research.
Full-cycle project management
Learn to independently design, implement and analyse research projects that yield actionable insights.
Who should attend?
Designed for ambitious professionals
Marketing professionals
Build a solid foundation or enhance existing skills to support data-driven decision-making.
Entrepreneurs and business owners
Equip yourself with the insights to make informed, growth-oriented decisions.
Industry managers and leaders
Advance your research abilities and add a valuable skill set to your leadership toolkit.
Program highlights
What is included
Comprehensive online training
Online training towards the MRS Certificate qualification, including the Foundation Course in Market Research developed by the Market Research Society in London.
MRS Certificate in Market Research
Successfully complete a multiple-choice online exam to achieve the globally recognised MRS Certificate qualification.
Guided research project
Put your skills into action with an applied project mentored by a field expert.
Exclusive conference access
Join an online academic conference organised by the American Institute of Applied Sciences in Switzerland (AUS).
Dual certification
Gain an MRS Certificate in Market Research and an HBS certificate, with 4 ECTS credits and an AUS participation certificate.
Flexible timing
Start anytime. Complete the MRS online training and exam within 120 days, with an additional six months to finish your project and join the conference.
CHF 2’499Program details
Trainer: Denis Rochat
With over 30 years of experience in market research and strategic leadership, Denis Rochat brings extensive expertise in audience measurement, customer analytics and business strategy.
As the owner of 7Mind7 and a former Managing Director at Nielsen, as well as an Invited Lecturer at EDHEC Business School and HEG Geneva, he equips participants with practical skills to excel in today’s business landscape.
Program details
At a glance
- Program fee
- CHF 2’499
- Included
- MRS training, exam registration, project supervision, conference fees and certifications
- Format
- 100% online
- Credits
- 4 ECTS
- Timing
- Start anytime · 120 days for training and exam · 6 additional months for the project
- Trainer
- Denis Rochat
Why invest?
Why invest in market research skills?
Market research is essential to make informed, forward-thinking decisions. This program empowers you to:
Understand consumer insights
Gain a clear understanding of customer motivations, expectations and behaviours.
Stay on top of market trends
Recognise and respond to evolving industry shifts and innovations.
Enhance competitive advantage
Develop the strategy, conception and ideology of the project with a full project plan.
Reduce risk in decision-making
Use robust data analysis to validate new ideas, mitigate risks and innovate confidently.
Register now to drive informed, impactful decisions. Questions? Contact our admissions team at info@hbs.swiss for a personalised consultation.
Contact
Talk to HBS.
Our admissions team guides applicants through the application, interview, offer, enrollment and visa steps.
Register