Gain a competitive edge with a Certificate in market research from Helvetic Business School. Crafted for professionals, this Swiss-based program, which incorporates The Market Research Society (MRS) Certificate in Market Research, enhances your understanding of consumer behaviour, industry trends, and data-driven decision-making. This certification combines the rigour of Swiss standards, with the opportunity to achieve a globally recognised qualification from MRS, ensuring an unmatched level of expertise.

MRS is the UK professional body for research, insight and analytics. We recognise 5’000 individual members and over 500 accredited Company Partners in over 50 countries who are committed to delivering outstanding insight. As the regulator, we promote the highest professional standards throughout the sector via the MRS Code of Conduct.
MRS supports the sector with specialist training and qualifications, professional membership, company accreditation, cutting-edge conferences, glittering awards and advice on best practice.

What you’ll learn

This program offers a comprehensive approach to market research that’s practical and adaptable to all experience levels. Throughout the course, you’ll master:

Core research methodologies

Explore both qualitative and quantitative approaches and their applications in real-world decision-making.
Advanced tools and techniques

Gain hands-on experience with the latest tools used in professional market research.
Full-cycle project management

Learn to independently design, implement, and analyse research projects that yield actionable insights.

These skills will empower you to conduct high-quality research that adds value across all business areas.

Who should attend?

The certificate in market research is designed for ambitious professionals at various stages in their careers, including:

Marketing
professionals

Build a solid foundation or enhance existing skills to support data-driven decision-making.

Entrepreneurs and business owners

Equip yourself with the insights to make informed, growth-oriented decisions.

Industry managers
and leaders

Advance your research abilities and add a valuable skill set to your leadership toolkit.

This program offers a flexible, in-depth learning experience designed to elevate your professional capabilities.

Program highlights

Our market research training program delivers a practical experience that adapts to your career needs:

Comprehensive online training towards the MRS Certificate Qualification

The Foundation Course in Market Research, developed by the Market Research Society in London, UK professional body for research, insight and analytics.

MRS Certificate in Market Research

Successfully complete a multiple-choice online exam to achieve the globally recognised MRS Certificate qualification.

Guided
research project

Put your skills into action with an applied project mentored by a field expert.

Exclusive
conference access

Join an online academic conference organised by the American Institute of Applied Sciences in Switzerland (AUS).

Dual certification

Gain a MRS Certificate in Market Research and an HBS certificate, with 4 ECTS credits and an AUS participation certificate.

Program details

Program timing

Start anytime. Complete the MRS online training and exam within 120 days, with an additional six months to finish your project and participate in the AUS conference.

100% online

Flexible, high-quality learning from anywhere.

Trainer

Denis Rochat

With over 30 years of experience in market research and strategic leadership, Denis Rochat brings extensive expertise in audience measurement, customer analytics, and business strategy. As the owner of 7Mind7 and a former Managing Director at Nielsen, as well as an Invited Lecturer at EDHEC Business School and HEG Geneva, he equips participants with practical skills to excel in today’s business landscape.

Program fee

CHF 2’350

Comprehensive package including MRS training, exam registration, personalised project supervision, conference fees, and all certifications.

Why invest in market research skills?

Market research is essential to make informed, forward-thinking decisions. This market research training program empowers you to:

Understand consumer insights

Gain a clear understanding of customer motivations, expectations, and behaviours.

Stay on top of market trends

Recognize and respond to evolving industry shifts and innovations.

Enhance competitive advantage

We develop the strategy, conception, and ideology of the project, offer you urban planning ideas, create a full project plan.

Reduce risks in decision-making

Use robust data analysis to validate new ideas, mitigate risks, and innovate confidently.

With a curriculum designed to support growth at all career levels, this program equips you with the skills to lead projects, analyse trends, and make an impact within your organisation.

Empower your career with the Helvetic Business School certificate in market research. Whether you’re building your foundational skills or refining your expertise, this program enables you to harness the power of research for strategic, data-driven success.

Questions? Contact our admissions team at info@hbs.swiss for a personalized consultation.