Develop deep expertise in digital strategy, analytics, and brand management through this innovative dual degree program. Offered in collaboration between Helvetic Business School (HBS) in Switzerland and the International School of Management (ISM) in Germany, this track awards two prestigious degrees: a Master of Business Administration (MBA) from HBS and a Master of Arts (MA) in Digital Marketing from ISM.

Program Highlights

Degrees Awarded:

MBA from HBS + MSc in International Management from ISM
Duration:

2.5 years (1 year in Switzerland, 1.5 years in Germany)
Study Mode:

Full-time
Location:

Vevey (CH) & Berlin (DE)
Language:

English

Why This Program?

Learn digital-first marketing strategy from industry-active faculty

Gain hands-on experience through company projects and case simulations

Master SEO, SEM, content marketing, CRM, influencer strategy, and marketing automation

Study in two thriving European innovation hubs

One simplified application and tuition process via HBS

Program Format Year 1 – Helvetic Business School (Switzerland)

MBA core modules: Leadership, Innovation, Finance, International Business, Communication, Digital Strategy

Group projects, business simulations, and strategic casework

Year 2 – ISM (Germany)

Specialized courses in Digital Advertising, E-commerce, Influencer Marketing, and Campaign Management

Campus: Berlin

Complete a Master’s Thesis and an internship

Career Outlook

Graduates will be ready to lead digital initiatives in global corporations, agencies, and startups. Possible career paths include:

Digital Marketing Manager

E-commerce Director

Social Media Strategist

SEO/SEM Consultant

Chief Marketing Officer (Digital Focus)

Tuition & Fees

CHF 13’500/year (all paid to HBS)

Additional costs may apply

How to Apply

Submit your application to the MBA program at HBS

Complete Year 1 of business core curriculum in Switzerland

Transfer to ISM in Berlin for specialized Year 2

Submit your thesis and graduate with two degrees

Admissions Requirements

Bachelor's degree recognised in Germany (contact us to know if your degree is recognised) or equivalent qualification
English language proficiency (IELTS, TOEFL, or equivalent)
Motivation Letter
CV or resume
Transcripts and academic records

Bachelor's degree recognised in Germany (contact us to know if your degree is recognised) or equivalent qualification
English language proficiency (IELTS, TOEFL, or equivalent)
Motivation Letter
CV or resume
Transcripts and academic records

FAQ

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