Step into the global marketing arena with this dual degree that combines leadership, strategic thinking, and creativity. Through a unique partnership between Helvetic Business School (HBS) in Switzerland and the International School of Management (ISM) in Germany, you’ll graduate with two prestigious degrees: a Master of Business Administration (MBA) from HBS and a Master of Arts (MA) in Strategic Marketing Management from ISM.

Program Highlights

Degrees Awarded:

MBA from HBS + MA in Strategic Marketing Management from ISM
Duration:

2.5 years (1 year in Switzerland, 1.5 years in Germany)
Study Mode:

Full-time
Location:

Vevey (CH) & Munich or Berlin (DE)
Language:

English

Program Format Year 1 – Helvetic Business School (Switzerland)

MBA core modules: Corporate Strategy, Innovation, Finance, Leadership, Global Business

Hands-on simulations, business projects, and team consulting cases

Year 2 – ISM (Germany)

Specialization courses in strategic marketing, digital media, brand management

Choose your ISM campus: Berlin or Munich

Complete a Master’s Thesis and an internship

Career Outlook

Graduates of this program are equipped to thrive in a variety of marketing roles at global companies, agencies, and startups. Typical job titles include:

Brand Manager

Marketing Strategy Consultant

Digital Campaign Lead

Head of Communications

Marketing Director

Tuition & Fees

CHF 13’500/year (all paid to HBS)

Additional costs may apply

How to Apply

Submit your application to HBS for the MBA program

Complete Year 1 in Switzerland with core modules

Transition to ISM for Year 2 and complete your M.A.

Graduate with two degrees

Admissions Requirements

Bachelor's degree recognised in Germany (contact us to know if your degree is recognised) or equivalent qualification
English language proficiency (IELTS, TOEFL, or equivalent)
Motivation Letter
CV or resume
Transcripts and academic records

Bachelor's degree recognised in Germany (contact us to know if your degree is recognised) or equivalent qualification
English language proficiency (IELTS, TOEFL, or equivalent)
Motivation Letter
CV or resume
Transcripts and academic records

FAQ

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