Executive online certificate in collaboration with Maastricht School of Management (MSM)
Next Start: 2025
Online or In-Class
5-Day Program
CHF 2'100
Next Start: 2025
Online or In-Class
5-Day Program
CHF 2'100
Harness the Power of AI to Lead Digital Transformation
AI is no longer optional—it’s essential. This executive certificate equips leaders with a strategic understanding of artificial intelligence and how to leverage it for innovation, efficiency, and growth. Designed by MSM for decision-makers, the program bridges the gap between technology and business leadership, giving you the confidence to guide your organization through AI-driven transformation.
Why this executive certificate sets you apart
Gain a strategic overview of AI, including generative AI, machine learning, and neural networks
Learn how to integrate AI into your business models and operations
Explore global case studies and apply AI frameworks to your own challenges
Engage in interactive workshops and project-based learning
Receive expert guidance from AI thought leaders and digital transformation consultants
Who should enroll
This program is ideal for:
Business leaders and executives driving innovation within their organizations
Managers responsible for strategic planning and digital transformation
Decision-makers seeking to integrate AI into real-world business processes
Professionals looking to lead AI-powered innovation in competitive markets
What you’ll learn
Module 1
AI Fundamentals and Strategic Insight
Develop a foundation in key AI technologies including machine learning, neural networks, and generative AI.
Module 2
Strategic AI Integration
Understand how AI can be embedded into your organization’s strategy to boost efficiency and decision-making.
Module 3
Design Thinking and AI-Driven Innovation
Apply design thinking frameworks to develop innovative AI-powered products and services.
Module 4
Real-World Case Studies and Implementation
Explore how industry leaders are using AI to solve problems, scale operations, and drive results.
Schedule
5-day program
Offered online or in-class, this intensive short course includes expert-led lectures, project workshops, and group discussions.
What you’ll gain
A leadership mindset to guide AI-driven transformation
Tools to strategically assess and implement AI within your business
Exposure to global best practices and innovation frameworks
Personalized insight from industry leaders and case study analysis
A recognized executive certificate validating your advanced skillset
Your certificate
Upon successful completion, you’ll receive a Certificate of Participation from Maastricht School of Management, aligned with EQF Level 6 or 7. The certificate outlines your course achievements and confirms your participation in a post-graduate training. Attendance of 80% is required.
Upon successful completion, you’ll receive a Certificate of Participation from Maastricht School of Management, aligned with EQF Level 6 or 7. The certificate outlines your course achievements and confirms your participation in a post-graduate training. Attendance of 80% is required.
Meet the experts
Dr Adriana Seclaman
Lecturer at MSM | Specialist in Digital Transformation, Strategic Management, and Sustainability. Holds PhDs and master’s degrees in tech, management, and innovation from leading European institutions.
Mihaela Popescu, MBA
Founder of CreateGrowth360 | Former Executive at DHL, Philips, and Kuehne+Nagel. 20+ years of experience in global digital strategy, transformation, and innovation leadership.
How to apply
To secure your spot, submit your application through the MSM platform. You’ll need:
A bachelor’s degree and 3–5 years of relevant work experience
Proficiency in English (C1/C2 level)
A completed online application form with your CV and ID/passport