CH
01 / HBS
Year 1 — HBS, Switzerland
MBA core modules in corporate strategy, innovation, finance, leadership, and global business, with hands-on simulations, business projects, and team consulting cases.
MBA + M.A. Strategic Marketing Management
Step into the global marketing arena with this dual degree that combines leadership, strategic thinking, and creativity. Through a unique partnership between Helvetic Business School in Switzerland and the International School of Management in Germany, you graduate with two prestigious degrees: a Master of Business Administration (MBA) from HBS and a Master of Arts (MA) in Strategic Marketing Management from ISM.
Overview
Earn a dual degree in Switzerland and Germany.
Step into the global marketing arena with this dual degree that combines leadership, strategic thinking, and creativity.
Through a unique partnership between Helvetic Business School in Switzerland and the International School of Management in Germany, you graduate with two prestigious degrees: a Master of Business Administration (MBA) from HBS and a Master of Arts (MA) in Strategic Marketing Management from ISM.
Program Highlights
At a glance
- Degrees awarded
- MBA from HBS + M.A. Strategic Marketing Management from ISM
- Duration
- 2.5 years · 1 year in Switzerland · 1.5 years in Germany
- Study mode
- Full-time
- Location
- La Tour-de-Peilz (CH) & Munich or Berlin (DE)
- Language
- English
- Tuition
- CHF 13’500 per year (all tuition paid to HBS)
CHSwitzerland · La Tour-de-Peilz
DEGermany · ISM campus
Your German academic partner
International School of Management
ISM is a state-recognised private university of applied sciences with campuses across Germany. Its internationally focused, practice-oriented model connects students with industry projects, career support and a diverse academic community. Through the HBS × ISM partnership, HBS coordinates the academic transfer so students can progress from Switzerland to Germany within one integrated dual-degree journey.
Program Format
One year in Switzerland, then Germany
DE
02 / ISM
Year 2 — ISM, Germany
Specialisation courses in strategic marketing, digital media, and brand management at your chosen ISM campus in Berlin or Munich, plus a Master’s thesis and an internship.
✦
03 / Thesis
Final semester — ISM
Write and defend your Master’s thesis and complete an internship.
✓
04 / Graduate
Two master’s degrees
Graduate with an MBA from HBS and a M.A. Strategic Marketing Management from ISM.
Career Outlook
Where graduates go
Graduates are prepared to take on roles as marketing roles at global companies, agencies, and startups. Typical job titles include:
Brand Manager
A role open to graduates of the Strategic Marketing Management pathway.
Marketing Strategy Consultant
A role open to graduates of the Strategic Marketing Management pathway.
Digital Campaign Lead
A role open to graduates of the Strategic Marketing Management pathway.
Head of Communications
A role open to graduates of the Strategic Marketing Management pathway.
Marketing Director
A role open to graduates of the Strategic Marketing Management pathway.
Admissions Requirements
What you need to apply
Dual master applicationA complete academic profile
Admissions checks both HBS entry criteria and the German recognition requirements needed for progression to ISM.
A bachelor’s degree recognised in Germany (contact us to check whether your degree is recognised) or an equivalent qualification
English language proficiency (IELTS, TOEFL, or equivalent)
Motivation letter
CV or résumé
Transcripts and academic records
How to Apply
Four steps to two master’s degrees
Apply to HBS
Apply to the MBA program at HBS for the Strategic Marketing Management pathway.
Study in Switzerland
Complete your first academic year in La Tour-de-Peilz, Switzerland.
Transfer
Transition to ISM in Germany for Year 2 at Munich or Berlin (DE).
Graduate
Complete your Master’s thesis and graduate with both degrees.
FAQ
Common questions
Yes, all courses at both HBS and ISM are conducted in English.
Yes. HBS will assist you with the transfer and visa process.
Yes, part-time work is allowed under student visa regulations in both countries.
Tuition & Fees
Program cost
- Tuition
- CHF 13’500 per year
- Paid to
- HBS — all tuition is paid to HBS
- Additional
- Additional costs may apply
- Duration
- 2.5 years — 1 year in Switzerland, 1.5 years in Germany
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View programContact
Talk to HBS.
Our admissions team guides applicants through the application, interview, offer, enrollment and visa steps.
Ready to apply