CH
01 / HBS
Year 1 — HBS, Switzerland
MBA core modules in leadership, innovation, finance, international business, communication, and digital strategy, with group projects, business simulations, and strategic casework.
MBA + M.A. Digital Marketing
Develop deep expertise in digital strategy, analytics, and brand management through this innovative dual degree program. Offered in collaboration between Helvetic Business School in Switzerland and the International School of Management in Germany, this track awards two prestigious degrees: a Master of Business Administration (MBA) from HBS and a Master of Arts (MA) in Digital Marketing from ISM.
Overview
Earn a dual degree in Switzerland and Germany.
Develop deep expertise in digital strategy, analytics, and brand management through this innovative dual degree program.
Offered in collaboration between Helvetic Business School in Switzerland and the International School of Management in Germany, this track awards two prestigious degrees: a Master of Business Administration (MBA) from HBS and a Master of Arts (MA) in Digital Marketing from ISM.
Program Highlights
At a glance
- Degrees awarded
- MBA from HBS + M.A. Digital Marketing from ISM
- Duration
- 2.5 years · 1 year in Switzerland · 1.5 years in Germany
- Study mode
- Full-time
- Location
- La Tour-de-Peilz (CH) & Berlin (DE)
- Language
- English
- Tuition
- CHF 13’500 per year (all tuition paid to HBS)
CHSwitzerland · La Tour-de-Peilz
DEGermany · ISM campus
Your German academic partner
International School of Management
ISM is a state-recognised private university of applied sciences with campuses across Germany. Its internationally focused, practice-oriented model connects students with industry projects, career support and a diverse academic community. Through the HBS × ISM partnership, HBS coordinates the academic transfer so students can progress from Switzerland to Germany within one integrated dual-degree journey.
Why this program?
Program highlights
- Learn digital-first marketing strategy from industry-active faculty
- Gain hands-on experience through company projects and case simulations
- Master SEO, SEM, content marketing, CRM, influencer strategy, and marketing automation
- Study in two thriving European innovation hubs
- One simplified application and tuition process via HBS
Program Format
One year in Switzerland, then Germany
DE
02 / ISM
Year 2 — ISM, Germany
Specialised courses in digital advertising, e-commerce, influencer marketing, and campaign management at the Berlin campus, plus a Master’s thesis and an internship.
✦
03 / Thesis
Final semester — ISM
Write and defend your Master’s thesis and complete an internship.
✓
04 / Graduate
Two master’s degrees
Graduate with an MBA from HBS and a M.A. Digital Marketing from ISM.
Career Outlook
Where graduates go
Graduates are prepared to take on roles as digital initiatives in global corporations, agencies, and startups. Typical job titles include:
Digital Marketing Manager
A role open to graduates of the Digital Marketing pathway.
E-commerce Director
A role open to graduates of the Digital Marketing pathway.
Social Media Strategist
A role open to graduates of the Digital Marketing pathway.
SEO/SEM Consultant
A role open to graduates of the Digital Marketing pathway.
Chief Marketing Officer (Digital Focus)
A role open to graduates of the Digital Marketing pathway.
Admissions Requirements
What you need to apply
Dual master applicationA complete academic profile
Admissions checks both HBS entry criteria and the German recognition requirements needed for progression to ISM.
A bachelor’s degree recognised in Germany (contact us to check whether your degree is recognised) or an equivalent qualification
English language proficiency (IELTS, TOEFL, or equivalent)
Motivation letter
CV or résumé
Transcripts and academic records
How to Apply
Four steps to two master’s degrees
Apply to HBS
Apply to the MBA program at HBS for the Digital Marketing pathway.
Study in Switzerland
Complete your first academic year in La Tour-de-Peilz, Switzerland.
Transfer
Transition to ISM in Germany for Year 2 at Berlin (DE).
Graduate
Complete your Master’s thesis and graduate with both degrees.
FAQ
Common questions
In person. Classes are conducted at the HBS campus in La Tour-de-Peilz and the ISM campus in Berlin.
Not necessarily, but foundational knowledge is recommended.
Yes, subject to local visa and residency rules. HBS and ISM provide support.
Tuition & Fees
Program cost
- Tuition
- CHF 13’500 per year
- Paid to
- HBS — all tuition is paid to HBS
- Additional
- Additional costs may apply
- Duration
- 2.5 years — 1 year in Switzerland, 1.5 years in Germany
Explore More Dual Degrees
Other pathways
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View programMBA + M.A. Strategic Marketing Management
Campus: Munich or Berlin (DE)
View programMBA + M.Sc. Finance
Campus: Frankfurt/Main, Munich, Berlin, or Dortmund (DE)
View programContact
Talk to HBS.
Our admissions team guides applicants through the application, interview, offer, enrollment and visa steps.
Ready to apply