Business leaders and executives
Executives driving innovation within their organisations.
AI for Executives
A five-day executive certificate in collaboration with Maastricht School of Management (MSM), delivered online or in class.
Program details
At a glance
- Dates
- 2 March — 3 April 2026
- Format
- Online or in class
- Duration
- 5-day program
- Fee
- CHF 2’100
Overview
Harness the power of AI to lead digital transformation.
AI is no longer optional — it is essential. This executive certificate equips leaders with a strategic understanding of artificial intelligence and how to leverage it for innovation, efficiency and growth.
Designed by MSM for decision-makers, the program bridges the gap between technology and business leadership, giving you the confidence to guide your organisation through AI-driven transformation.
Advantages
Why this executive certificate sets you apart
- Gain a strategic overview of AI, including generative AI, machine learning and neural networks
- Learn how to integrate AI into your business models and operations
- Explore global case studies and apply AI frameworks to your own challenges
- Engage in interactive workshops and project-based learning
- Receive expert guidance from AI thought leaders and digital transformation consultants
Who should enroll
Designed for decision-makers
Managers
Managers responsible for strategic planning and digital transformation.
Decision-makers
Decision-makers seeking to integrate AI into real-world business processes.
Innovation leads
Professionals looking to lead AI-powered innovation in competitive markets.
What you’ll learn
Four modules
- Module 1
AI Fundamentals and Strategic Insight
Develop a foundation in key AI technologies including machine learning, neural networks and generative AI.
- Module 2
Strategic AI Integration
Understand how AI can be embedded into your organisation’s strategy to boost efficiency and decision-making.
- Module 3
Design Thinking and AI-Driven Innovation
Apply design thinking frameworks to develop innovative AI-powered products and services.
- Module 4
Real-World Case Studies and Implementation
Explore how industry leaders are using AI to solve problems, scale operations and drive results.
Schedule
An intensive five-day program.
Offered online or in class, this intensive short course includes expert-led lectures, project workshops and group discussions.
Outcomes
What you’ll gain
- A leadership mindset to guide AI-driven transformation
- Tools to strategically assess and implement AI within your business
- Exposure to global best practices and innovation frameworks
- Personalised insight from industry leaders and case study analysis
- A recognised executive certificate validating your advanced skillset
Your certificate
Certification and requirements
Certificate of Participation
Upon successful completion, you’ll receive a Certificate of Participation from Maastricht School of Management, aligned with EQF Level 6 or 7. The certificate outlines your course achievements and confirms your participation in a post-graduate training.
80% required
Attendance of 80% is required to receive the certificate.
Meet the experts
Your faculty
Dr Adriana Seclaman
Lecturer at MSM | Specialist in digital transformation, strategic management and sustainability. Holds PhDs and master’s degrees in tech, management and innovation from leading European institutions.
Mihaela Popescu, MBA
Founder of CreateGrowth360 | Former Executive at DHL, Philips and Kuehne+Nagel. 20+ years of experience in global digital strategy, transformation and innovation leadership.
How to apply
To secure your spot
Submit your application through the MSM platform. You’ll need:
- A bachelor’s degree and 3–5 years of relevant work experience
- Proficiency in English (C1/C2 level)
- A completed online application form with your CV and ID/passport
Contact
Talk to HBS.
Our admissions team guides applicants through the application, interview, offer, enrollment and visa steps.
I’m interested