01 / HBS
Year 1 — HBS, Switzerland
MBA core curriculum in leadership, finance, strategy, marketing, operations, and innovation, with sports case simulations, ethical business leadership, and capstone consulting projects.
Turn your passion for sports into a powerful career in global sports leadership. Through this dual degree program offered by Helvetic Business School in Switzerland and the International School of Management in Germany, you earn a Master of Business Administration (MBA) from HBS and a Master of Arts (MA) in Strategic Sports Management from ISM. The program prepares future sports managers to lead organizations, clubs, federations, and events with strategic insight and operational excellence.
Overview
Turn your passion for sports into a powerful career in global sports leadership.
Through this dual degree program offered by Helvetic Business School in Switzerland and the International School of Management in Germany, you earn a Master of Business Administration (MBA) from HBS and a Master of Arts (MA) in Strategic Sports Management from ISM.
The program prepares future sports managers to lead organizations, clubs, federations, and events with strategic insight and operational excellence.
Program Highlights


Your German academic partner

ISM is a state-recognised private university of applied sciences with campuses across Germany. Its internationally focused, practice-oriented model connects students with industry projects, career support and a diverse academic community. Through the HBS × ISM partnership, HBS coordinates the academic transfer so students can progress from Switzerland to Germany within one integrated dual-degree journey.
Program Format
01 / HBS
MBA core curriculum in leadership, finance, strategy, marketing, operations, and innovation, with sports case simulations, ethical business leadership, and capstone consulting projects.
02 / ISM
Specialised courses in sport event planning, sponsorship strategy, sports media, and organizational behaviour in sports in Berlin or Munich, plus a Master’s thesis and an internship.
03 / Thesis
Write and defend your Master’s thesis and complete an internship.
04 / Graduate
Graduate with an MBA from HBS and a M.A. Strategic Sports Management from ISM.
Career Outlook
Graduates are prepared to take on roles as the global sports industry, clubs, federations, and events. Typical job titles include:
A role open to graduates of the Strategic Sports Management pathway.
A role open to graduates of the Strategic Sports Management pathway.
A role open to graduates of the Strategic Sports Management pathway.
A role open to graduates of the Strategic Sports Management pathway.
A role open to graduates of the Strategic Sports Management pathway.
Admissions Requirements
Admissions checks both HBS entry criteria and the German recognition requirements needed for progression to ISM.
A bachelor’s degree recognised in Germany (contact us to check whether your degree is recognised) or an equivalent qualification
English language proficiency (IELTS, TOEFL, or equivalent)
Motivation letter
CV or résumé
Transcripts and academic records
How to Apply
Apply to the MBA program at HBS for the Strategic Sports Management pathway.
Complete your first academic year in La Tour-de-Peilz, Switzerland.
Transition to ISM in Germany for Year 2 at Berlin or Munich (DE).
Complete your Master’s thesis and graduate with both degrees.
FAQ
No, though previous involvement in sports or events is a plus.
Yes, many students gain internships or part-time opportunities during Year 2.
Absolutely. The program is ideal for global sports management careers.
Tuition & Fees
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Our admissions team guides applicants through the application, interview, offer, enrollment and visa steps.
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